Q&A with Caterina Di Biase : Pop Art Couture
Heading Out Hair and Beauty’s director Caterina Di Biase was recently invited to Shanghai, China for the Schwarzkopf Professional ASK Academy, where she worked to create her collection inspired looks for the Pop Art Couture collection. Caterina explains her drive for success and shares her top tips for any hairdressing looking for success in competitions:
What is your driver behind taking part in competitions and what do you believe is the biggest gain from anyone taking part?
Firstly, I’m a very competitive person, so that helps! I believe that you need to keep pushing yourself and raising the bar to stay on top. To get to the top is one thing, but to stay at the top is another. For me, it’s important to continue to challenge myself and competitions are a great way to do this. Competitions are not only an excellent way to build confidence but also the perfect platform for creating beautiful collections that you are then able to showcase and promote your business through marketing, public relations, and social media.
What are your top 3 tips for anyone wanting to compete in competitions?
1) Focus on anything that can help to give you a leg up on the competition – from finding out the elements that factor into the judges’ decision, to taking notes on previous winners and where previous runner-ups went wrong.
2) Know your own strengths, it is important to know your strengths, even during preparation as a way of reminding yourself of methods you will be using and what areas need improvement. After getting the techniques down, if it’s a live competition, start timing yourself as you practice. If your goal is to perform live, you’ll need to stay within the time frame — you’ll be surprised at how quickly the minutes fly by.
3) Lastly, do not underestimate how important it is to choose the right model. When it comes to model selection, make sure you select a model that best suits your concept – look for bold, interesting features that fit your theme, because, in the end, it is often the model that makes or break you in the competition!